How to add E-Commerce to a Blog Page Using an Online Site Builder Tool


Arguably, the days of people shopping at brick-and-mortar stores are gone. With the development of technology, people can now buy products online from anywhere at any time. Even bloggers can use their blogs to sell license keys online, eBooks, videos, templates, online courses.

Do you also want a blog that you wish to turn into an online store to sell digital products? If so, there is nothing better than the Ghost eCommerce app. Here, you can create a blog and use it to sell your digital products by converting it into an online store. 

So, what is a Ghost eCommerce platform?

Ghost is a platform that offers content creators to present and expand their business. It provides the latest tools to build a website page, produce content, post newsletters, and offer paid subscriptions to customers. 

It offers a well-executed user interface with contrasting visuals, clean design, and responsiveness to meet customers’ expectations and support the blog page’s effective functionality.

Another feature of Ghost is that it provides SEO benefits to the blog content that helps the content rank high on the search engine.  

It also offers mobile optimization to the blog content to provide a great experience that engages people using mobile phones to visit the website page.

The main feature of Ghost eCommerce is that it offers seamless and efficient accommodation to build an online store to sell products online via blogs using an online site builder tool.

What is an online site builder tool?

An online site builder tool helps users create websites without programming knowledge or technical skills. It is a cloud-based platform allowing users to quickly and easily create web pages.

Site builders have various features, like drag-and-drop tools, templates, and custom code options. They’re typically designed to make web design, organization, and launch easier for all users, regardless of experience level.

Over the past few years, site builder tools have become increasingly popular due to their user-friendly interface and time-saving features. These tools benefit both experienced web developers and individuals new to the process, as they allow both groups to create attractive, high-quality websites in just a few steps.

Users can usually select a platform that meets their needs when using a site builder tool. For example, some platforms are better for creating a blog, while others are meant for e-commerce stores. Meanwhile, more advanced users may prefer a platform that has customizable code options to sell their products online through their content.

Steps to add eCommerce to Ghost eCommerce using an online site builder tool

  1. Create a Ghost website:

Creating a website in Ghost is a very simple process. You just need to register your name, select a primary color and template, and you’re ready to go. Once you’re in the Ghost admin dashboard, you can create your blog post using the WYSIWYG (What You See Is What You Get) editor.

  1. Add an online site builder tool for eCommerce functionalities:

You can access an online site builder tool dashboard by logging in and navigating to the Sales channels – (existing website section).

  1. Create a product :

You can personalize your embeds by using an online site builder tool UI and choosing which product or products to embed. After you finish configuring your embed, copy the given code.

  1. Adding a cart summary button:

After editing your Ghost post, click the “+” icon and select “HTML – Insert a raw HTML card.” Paste the code into the card and publish the post. Your eCommerce store should now be visible and ready to go.


Adding eCommerce to a blog page using an online site builder tool is straightforward. It’s a great way to monetize your blog and sell digital products to your audience. 

And now that you know how to enable eCommerce functionality to a ghost eCommerce app using an online site builder tool. What are you waiting for? Find an online site builder tool that allows you to sell products via your blogs.