Packaging is about more than making your product stand out or allowing people to know what’s inside. If you pick the wrong type of packaging, you could hurt your business and brand in so many ways. Poor packaging can result in code violations, higher overhead costs, and logistics issues, among other things. This is why you cannot view packaging as an afterthought. Improving your packaging could directly benefit your bottom line and save your company from trouble. Let’s take a look at some of the common problems caused by poor packaging and what you can do to prevent them.
Quality Control Issues
If you’re in the food industry or any industry where expiration dates are important, then poorly packaging and marking your items will have huge consequences. Not only will it lead to more losses, but you’ll also experience inventory issues both for you and your clients. This is why you need to use only the latest and best solutions available so you can better manage inventories and prevent spoilage.
One of the best ways to do so is to invest in top-of-the-line identification equipment. Bar codes are essential for people in the food industry who want to schedule shipments properly. They are also useful for retailers as it allows them to prevent waste and manage their inventory. If you’re looking for great identification for your business, we suggest you give diagraph.com a look. They have a variety of tools you can choose from with different capacities for operations of all sizes.
Greater Losses
The main reason why we use packaging is to protect the product that’s inside. This can mean different things depending on the nature of the business. If you’re selling fragile items, then you need better shock absorption. If you’re selling perishable goods, you need to make your packaging as air-tight as possible. The packaging itself also needs to be in perfect condition once it gets to its destination.
This means that you have to look at your primary, secondary, and tertiary packaging closely and see where you could make some adjustments if you’re having issues with structural integrity. You should also consider options like flexible packaging which can protect against air penetration and can withstand a lot of pressure without breaking or changing shape.
Higher Shipping Costs
One of the things many companies do not realize when they design packaging is the shipping issues their choices might cause. Packaging that looks great but is extremely fragile will demand more precautions and additional packaging, leading to higher costs. Packaging that is too bulky or awkwardly shaped will require more pallets to ship while unnecessarily heavy packaging will affect freight costs. So, when picking packaging, try to see how much product you can send per shipment and keep it as light as possible without compromising integrity.
These are only some of the issues that can be caused by bad packaging. This is why you need to look beyond the aesthetics when building it and go for efficient solutions.
