Top Tips When Expanding into New Markets


When you are running a business, or if you are in some kind of business development role, the prospect of expanding into new and untapped markets will have no doubt crossed your mind at some point. This is a good idea as doing so can help your business adapt to constantly changing customer needs, and it allows you to enhance your employability as a result. The below article will discuss some of the top tips that you can bear in mind when you start trying to expand into a new market. 

Review Your Business Model and Target Audiences 

Before you make any changes or take any action, you need to stop and review your current business model, product or service offerings and target audiences. This will give you the chance to review the type of solutions that you offer customers and understand why they engage with your companies’ services in the first place. 

Consider What Your Future Goals Are

When it comes to expanding into a new market, your company’s vision will be incredibly useful when determining what form that may take. You will be able to identify a product market that will be suitable for your company’s future goals. 

Think About Language Barriers 

For a lot of businesses, expanding means tapping into overseas markets. As such, you need to overcome the obstacle of a language barrier to ensure that you can continue running your business efficiently, even in these more unknown territories. There is localization software available, such as that offered by Smartling, which will be incredibly useful with any issues around translation. 

Research Competitor Markets 

You will need to put some research into what your competitor markets are, this will help you understand exactly where it is you should be expanding into. The best way to do this would be by looking at their products or services, as well as what they are offering to clients that make them stand out. 

Identify Only One Target Market to Focus On 

Once you have completed the above and have a few different options for target markets, identify one of them that you would like to expand into. The one you select should be one that aligns effectively with both your company and its future goals. 

Set Yourself a Realistic Budget 

One of the most important things that you need to establish before you start expanding into a new market is the kind of funds you will be working with. Sit down and calculate exactly how much you can afford to put toward your expansion and if there are any other resources that you may need when attempting to execute that expansion. 

Set a Timeframe for Yourself 

Giving yourself a timeframe is also a very helpful tip. Naturally, this timeframe will probably depend a lot on your budget as it will need to take into account manufacturing costs, hiring needs, localization software and marketing material. However, in doing so, you are giving yourself an end goal to work towards which will help with driving all of your expansion activities.