Top Considerations When Designing a Website


Whether you are designing a website for yourself or have employed a professional’s services to take care of it for you, you need to ensure that the process is managed well from start to finish. This way, you are more likely to end up with a finished product that you are happy with and less likely to need to make big adjustments further down the line. Here are a few top considerations that you need to make.

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Who is the Audience?

The first question that you need to ask is who the website is actually for. This way, you will be in a better position to be able to ensure that it meets your target audience effectively and what they are looking for. For example, if you are selling to a younger crowd, you will probably want a quirkier and funkier design scheme. However, if you are selling a more serious and functional product, it is likely that you are going to want to be demurer in your approach. 

Content and Imagery 

The content and the imagery need to work well together. Both have their part to play in ensuring that the website does its primary function. The words on the page need to be clear and concise, and you also need to think about them from an SEO perspective. Not only this, but the images that they are matched up with should tell the story visually. While stock imagery can be useful, it does not give off a sense of originality. 

Reflection of Brand 

When thinking about the website’s design, you also need to consider how your own business is branded. As far as possible, you are going to want this to match up with your website design. This is simply down to the fact that you should be looking to project a sense of consistency throughout everything that you do. This should be reflected in a number of different ways, including the color scheme, fonts, etc. For the development of a WordPress site, check out


When you are laying out a web page, you need to ensure that there is a good sense of balance between text and imagery. Simplicity is the name of the game here. The problem with designing anything overly complicated is that people are unlikely to appreciate it. They tend to absorb the content of a web page in a matter of seconds, so it will be wasted. Worse still, it may even be off-putting. Using white space appropriately is a good skill to learn when laying out a webpage. 


You need to ensure that your website looks just as good on a phone screen as it does on a laptop. In addition, modern websites need to offer responsiveness. Otherwise, you will find that people struggle to use them on their preferred device, which can present a major obstacle that many of them will not wait around to surmount and can force them off of your website.