We see most of the popular restaurants being a part of food delivery apps. Restaurants understand the demand the food delivery system holds and are willing to be part of it. The online food delivery market amounts to $19.42 billion as of 2019. Customer convenience is an important aspect of food delivery apps. Restaurants are willing to be part of only the top-rated delivery apps. So it is necessary to scale up your Zomato clone app development to live up to the expectations of the customers & restaurants.
Restaurant perspective- The benefits of using Food delivery channel
We are all familiar with the benefits food delivery apps offer to the customers starting from timely delivery to the ability to place orders at any time. The pros of using Zomato like apps are endless. The lesser explored area is the benefits offered to the restaurants. Here are some of the major perks food delivery apps offers to restaurants,
Customer base expansion
Restaurants can increase the customer horizon to several folds through food delivery apps. They will get regular orders and also online orders. Usually, when a restaurant operates, the area of functioning is limited to the proximity of its location. Customers from all over the city will be able to order through particular restaurants through food delivery apps. Also, most food delivery apps offer delivery services, and hence restaurants need not spend on those. Instead, they have to pay a fee for getting their orders through the app. The charge can be considered minimal compared to the profits restaurants make through food delivery apps.
The restaurant will get the order requests in their panel and they can process it as they get it. They can queue/schedule the order as per their current availability. Based on the changes made, the order delivery duration will be reflected in the customers’ app. They can satisfy the needs of the customers through the technologically enhanced food delivery app.
Efficient customer service handling
If restaurants own their delivery services like Domino’s Pizza, they can analyze customer order frequency and offer personalized coupons and offers to the customers. The features to personalize customer orders will also be very beneficial for the customer.
Restaurants can update the menu as per customer demands by simply loading the new digital menu. In the case of a regular restaurant order, the cost of printing new menu cards would be significant. In that scenario, restaurants would avoid making changes to the menu card, until it is proven to be essential.
With the advent of digitalization, the communication barrier prevailing between restaurants and food delivery apps are resolved. Customers can voice their opinion through reviews and ratings.
How restaurants can be prepared to be associated with food delivery apps?
Restaurants get immense popularity and revenue associated with food delivery apps. When dealing with many customers, they are unprepared for certain aspects. Here are some of the tested solutions to handle customer requests:
Handling customer orders
The number of orders that the restaurant gets via Zomato like apps are numerous. Customers will not like waiting for a long duration for their order requests to be processed. Restaurants often do not anticipate the sudden rush of orders; this can lead to delay in processing orders. In order to avoid this challenge, restaurants can allocate slots for accepting online orders. Thereby they can be prepared for orders during those timings and allocate resources based on it.
More resource allocation
While running a restaurant you will be prepared to handle a specific amount of customer orders. In order to manage customer orders, more resources have to be allocated so that listed delicacies will be available at all times.
Factors to consider to offer seamless ordering experience for customers
Real-time orders details: As and when the order gets processed, the details have to be updated to the customers. The details regarding time for order processing, current order status has to be sent to the customers.
Search options: Customers should be able to filter and sort restaurants based on their preferences such as locality, cuisines type, ratings, etc. Upon them, restaurants must be listed to the customers.
Secure payment modes: The payment method must be highly secure so the customers should be able to pay without any hesitation. Also, there must not be any delay in processing the payment. Offer a variety of options in terms of digital wallet and payment modules so that customers can choose the mode that suits them.
Order details: Customers should be able to track past orders and take necessary options based on their preferences. Customers can reorder by clicking on the order from history.
Offer discounts: Customer retention is of the utmost importance when it comes to food delivery apps. Understand customer analytics and offer frequent discounts on food items based on their preferences.
Already the wave has begun, in the near future, we can see most of the customer orders processed through food delivery apps like Zomato. Utilize the ongoing trend to the maximum extent and invest in the Zomato clone script.