The Demand for On-Demand
If there is something that every business has been struggling ever since the inception of the word ‘business’, it has to be in terms of finding the right target audience. It is quite easy to define your audience on paper, but it is contrastingly difficult to get them.
The contrast is quite pronounced in the business of services. There are a lot of services that we know everyone needs but do not know when and where exactly do they need them! This narrow-yet-deep gap was perfectly bridged by on-demand solutions.
The Vertical-Agnostic Transformations
As seen earlier, no industry has been spared from being positively impacted by the on-demand multi services app revolution. Some of them have been highly receptive and it has translated into enhanced profitability for the business and increased convenience for the people. Let us now look at a few industries that have undergone this transformation and have completely and comfortably settled in this new avatar of their business.
The domain that spearheaded this revolution was transportation. It would not be an exaggeration to say that the way in which people perceived cabs has changed altogether. It has become so widespread and common that almost every country with considerable internet penetration has its own taxi service.
Ola in India, Grab in Singapore, DiDi in China, GoJek in Indonesia, Careem in the Middle East, 99 in Brazil, and even Lyft in the United States can be quoted as popular examples. They have only gone to prove that there is a lot of space for multiple businesses to coexist in this domain.
Food delivery was quick enough to follow closely on the heels of transportation and ride-hailing. It came in as a big bliss for people with busy life schedules. Well take away was an option, it still presented a need for people to step out of their homes, wait for an order, and lose out on the precious time that they intended to save in the first place.
Although there were ordering mechanisms even before mobile phones came in, they were extremely cumbersome, complicated, and inaccurate. Using a mobile app, a user can now order food of their choice from a wide variety of restaurants in the vicinity of their homes. They can also make online payments, ensure that their address is marked correctly, so the delivery executive can reach their homes without any hassle.
Grocery shopping through on-demand apps has been steadily growing, and the increased volumes of deliveries and the number of downloads for apps like Instacart, Walmart, and Amazon speak for themselves. The COVID-19 pandemic has only catalyzed the growth of grocery on delivery demand.
There are different models including but not limited to a single store grocery delivery, aggregator without delivery, aggregator with delivery, and chain store delivery. That has been a steady effort to establish a symbiotic relationship between local grocers and app businesses.
– Healthcare & Medicines
While grocery is a passive need, health care and medicines fall under active needs. Any person who suffers an ailment will want to consult a doctor and buy medicines. Telemedicine and telehealthcare have been growing steadily, and the coronavirus has only been a huge contributor to its growth.
There are multiple manifestations of this business including but not limited to online medicine order on demand, appointment booking with doctors, teleconsultation over a video call, and nursing services at home on demand. Anything said, the growing need for convenience will only serve as a silver bullet for the growth of healthcare apps.
Fitness has a very interesting pattern with respect to its consumption. It has been subject to ups and downs primarily because of New Year’s resolutions and the general attitude of procrastination. Instead of needing to go to the gym, you are more likely to concentrate on your fitness and give it time if you were to arrange the services of a fitness trainer at the comfort of your home.
Beauty no longer lies in the eye of the beholder but as an app in your mobile device! Instead of going to the parlor or spa, you can request a beautician to drop in at your place, so they can perform all the needed activities.
There are quite a lot of services to choose from, and you can pick a slot of your choice. What makes the entire service even more appealing is that people do not have to go through the hassle of transportation, especially after getting an expensive hair spa done.
– Video On Demand
The death of Blockbuster and the growth of Netflix is a resounding testimony to the relevance of video on demand. It shows that millennials and people, in general, are no longer interested in consuming even entertainment that is thrust upon them but they need a choice to watch what they want at a time when they want it.
This has rightly coincided with the time when video production and platforms for showcasing creative talents are at an all-time high. Video on demand can be considered a lucrative business considering the fact that people are ready to pay an additional amount for the convenience and choice that they get.
Unlike any other industry that is driven by utility, videos are driven by entertainment and emotions. It only goes on to prove that there is no limit to the magnitude of consumption, especially when there are so many niches to capitalize on. That would be a lot of app downloads for an app that curates all cat videos and put them together, right?!
– The Unthinkables!
All that has been talked about has been a list that we can empathize with, or at least understand. Unexpectedly, there are a few on-demand apps that people would never have thought of. There are apps that you can use for ordering a nanny or a babysitter. There are apps that can help you get a pet walker. While Mobile apps that facilitate dating based on mutual interests is understandable, there are mobile apps that facilitate dating based on mutual dislikes!
Super applications or super apps as they are shortened have come in as a new breed of apps that offer multiple services in a single app. Given the fact that people want a lot in less, you can also consider launching an app using a white label Gojek clone.
It is understandable that it might be exceedingly cumbersome and daunting to build your app from scratch. Alternatively, you can consider using white label clones of on-demand apps. They are easy to customize and can help you launch your app in the shortest possible time, and that too, without any glitches that might interfere with the basic functionality.
Needless to say, customizing a white label clone also cost you a lot less time, effort, and money.