Digital Marketing

6 Ways To Grow Your Business Through Instagram Marketing

Instagram Marketing


If you have a phone, you can start an online business today! Yes, you read that right. You can fetch hundreds of dollars just by creating and posting valuable content with a smartphone. Isn’t it shocking? It’s been 30 years since the internet became commercially available to users; it would be safe to say that it has changed how business is conducted! 

Instagram is one creation of humankind, actively used by over a billion users. Since its launch in 2010, it has transformed from a picture-posting platform to starting and growing businesses like no other. It provides a space to engage with potential customers through regular posts to foster long-lasting relationships. 

According to a report released in 2019, almost 10% of Americans own a small-scale business on Instagram. Also, nearly 25 million active businesses are selling products around the globe. Don’t you think this reason is enough for you to choose Instagram for your business growth and development? 

Today, in this article, we will uncover six worth-trying ways to grow your business on Instagram organically. Here we go! 

  • Post quality content 

With 1 billion active users, the competition is pretty high on Instagram. Your customers’ feeds are continually flooded with excellent photos and videos; therefore, posting high-quality content is the only option to make your posts stand out. People generally do not forget what they see. Thus, posting high-quality images and videos can boost engagement to another level. It also triggers your viewers to visit your profile and check your brand. 

Instagram offers several editing features such as light adjustments, filters, and more options. Or you can choose to take the help of online tools to enhance the quality of photos and videos that you want to post on Instagram.

A photo editing tool can help you with diverse filters and specific Instagram dimensions. On the other hand, an Instagram video editor can help you with Instagram Stories and video posts. When you create and post content that is in exact dimensions, it helps in delivering better engagement. The primary reason behind this is to trigger your audience to hit on the “Like,” “Comment,” and “Share” tabs.  

  • Host giveaways and contests 

People are always excited about giveaways or contests on Instagram. Well, most people like to participate and see if they win. There are a number of Instagram influencers who constantly engage their followers, either by hosting giveaways or contests. It is a tried and tested way to boost customer engagement and eventually increase followers. 

If you’re a makeup brand, conduct an online makeup competition, the best selfie award, knowledge quizzes, or even an Instagram caption contest. You can choose a sponsored giveaway from several known brands that collaborate to award a big prize. 

  • Collaborate with known faces 

If you’re looking for a proven way to boost your Instagram engagement like never before, it’s by employing known influencers. Today, Instagram influencers have gained a foothold in the platform, and people heavily invest in them. There are endless influencers on the forum who are minting serious money by conducting paid collaborations. For this reason, partner with one or more suitable influencers to help you create unique content and post to reach a broader set of people. If possible, choose someone relevant to your niche who understands your products/services well. It popularizes your brand among their followers and improves overall brand positioning. As time passes, you can stretch your boundaries. 

  • Use relevant hashtags 

Believe it or not, hashtags are a big deal on Instagram. Using them correctly can take you from zero to a hundred, if not thousands. However, you cannot afford to choose anything and post it. It should be relevant to your posts and your industry, product, and or services to hit the right consumer segment at the right time. All you have to do is, research the most used hashtags relevant to your business and appropriately include them in your pictures, posts, or video. 

Presently, you can add 30 hashtags with a single post on Instagram. Every time your potential customer searches your identified, relevant hashtags, your content is displayed. And if your post is exciting enough to nudge clicks on likes and follow, it’s a win-win situation for you!

  • Plan a posting schedule 

As a business owner, you’re not just any other Instagram user that can post anything at any time without thinking about likes and comments. If you own a brand, you have essential responsibilities towards it. And one commitment is to post according to a well-planned schedule rather than posting at midnight or other odd times when half of the world is sleeping. Either download an app that can remind you, or your Instagram video editor will do the job for you. Believe us; planning a schedule for regular postings is valuable for the updated content execution. 

  • Use paid promotions 

Know of paid promotions? Instagram is evolving as a highly competitive platform; therefore, standing out in the crowd is a task, especially with thousands of other “Instagram influencers”. In order to cut the competition, small and large-scale businesses can advertise their stories or posts through Instagram advertising that attracts more followers. These paid promotions pop up on millions of feeds, which increases your brand’s visibility, making it easier for your customers to identify you in a crowd of thousands and millions. 

Final Note 

Instagram marketing is a deal maker for your online business, which is difficult for obvious reasons, but not impossible! Advertising your product to more than 1 billion people, with other 25 million brands already in the market, making yourself stand out, or at least increasing brand visibility, can introduce a noticeable improvement. No matter how good you are as a brand, refining your marketing strategies at regular intervals will take you a long way. 

When looking around, there are endless video editor and photo editing apps available that you can use creatively to present your brand well to your followers. So, don’t wait. It’s time to download a video editing app that can help you grow your business within a few posts. Download one today!