Entertainment

Voot—Transforming From Free To Freemium

Voot—Transforming From Free To Freemium

Voot, the digital arm of Viacom 18, is shifting its model from free to freemium.

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Voot—Transforming From Free To Freemium

Voot, the digital arm of Viacom 18, is shifting its model from free to freemium.

It is an Over the Top (OTT) video platform that is making changes to its content mix and investing in creating Originals.

The freemium model indicates a shift towards a middle ground, where a part of the content is available for free with ads. Initially, Voot was a free-of-cost streaming service, but now the company has introduced subscription plans at Rs 99 per month and Rs 999 per year.

The aim of this transformation is to increase Voot’s monthly user base to 100 million.

Voot has also expanded internationally, launching in the UK in 2018, and is focusing on regional content as well.

Information about Voot’s transformation

Voot – Company Highlights

  • Voot is one of the most popular OTT platforms in India.
  • It offers a wide variety of content, including TV shows, movies, web series, and originals.
  • Voot is available in multiple languages, including Hindi, English, and several regional languages.
  • Voot is a subscription-based service, but it also offers a free tier with limited content.
Highlight Date
Launched April 2016
Parent company Viacom18
Headquarters Mumbai, India
Website https://voot.com/
Number of users 150 million (2022)
Revenue ₹1,400 crore (2022)
Content library Over 100,000 hours of content in 12 languages
Originals Sacred Games, Asur, The Family Man, Gullak, Undekhi, Mithai
Sports Indian Premier League (IPL), Pro Kabaddi League (PKL), FIFA World Cup
Partnerships Disney+ Hotstar, Amazon Prime Video, Netflix

Voot – About & How It Works?

Voot is an Indian subscription video on-demand and over-the-top streaming service owned by Viacom18.

It was launched in May 2014 and offers both advertising-supported and subscription-based tiers. 

– Voot offers a wide range of content, including TV shows, movies, toons, and originals, catering to audiences with varying choices and preferences.
– It is available in multiple languages such as Hindi, English, Kannada, Gujarati, Marathi, Bengali, Tamil, and Telugu.
– The headquarters of Voot is located in Mumbai, Maharashtra, India.
– As of March 12, 2021, Voot has 1 million paying subscribers and 100 million monthly active users.
– Voot is part of Viacom18 Digital Ventures, which is one of India’s largest growing media networks.
– The platform provides access to more than 70,000 hours of content for viewers to enjoy.
– Voot also offers a free version of the streaming service called Voot Free, which provides access to a wide range of content, including TV shows, movies, news, and Voot Originals.
– If you are located outside of India and want to watch Voot, you can use a VPN (Virtual Private Network) to bypass geo-restrictions and access the service.

Voot – Logo & It’s Meaning

The logo of Voot represents the life-force and energy of its audience.

It sparks emotion, creates excitement, and cuts through the noise. 

– The logo of Voot was used from 2018 to 2023.
– There is an inverted version of the logo as well as an app icon.
– In 2022, Paramount announced that they will discontinue Voot in favor of Paramount+.
– The brand name “Voot” evolved from “Woot,” capturing the spirit of celebration and setting happiness as the premise for the brand.

Voot – Parent Company/Owner

Voot is an Indian subscription-based video-on-demand (SVOD) platform that offers a wide range of content including TV shows, movies, original series, and kids’ programming.

It was launched in March 2016 and has gained popularity among Indian viewers for its diverse content library.

The parent company and owner of Voot is Viacom 18. Viacom 18 is a joint venture between two media conglomerates – Network 18 and Viacom Inc.

Network 18 is one of India’s leading media and entertainment companies, while Viacom Inc. is a global media conglomerate based in the United States.

Viacom 18 was established in the year 2007 with the aim of creating and distributing content for Indian audiences across various platforms.

It operates several television channels in India, including Colors, MTV, Nickelodeon, and Comedy Central.

Voot serves as the digital platform for Viacom 18, allowing viewers to access their favorite shows and content online.

Under the ownership of Viacom 18, Voot has expanded its content offerings and has gained a significant user base in India.

The platform provides both free and premium subscription options, allowing users to access a wide range of content.

Voot has also ventured into producing original series and has collaborated with renowned Indian filmmakers and production houses to create exclusive content for its viewers.

Overall, Voot has established itself as a prominent player in the Indian digital entertainment space under the ownership of Viacom 18, offering a diverse range of content to cater to the preferences of Indian viewers.

Voot – Team

The team behind Voot consists of professionals from various fields who work together to ensure the smooth functioning and success of the platform.

While specific details about individual team members may not be publicly available, here are the key teams and roles typically found in a media and entertainment company like Voot:

  1. Management Team: This team consists of executives and managers who oversee the overall operations, strategy, and direction of Voot. They are responsible for making key decisions, managing partnerships, and driving the growth of the platform.
  2. Content Acquisition and Programming Team: This team is responsible for acquiring and licensing content from various production houses, studios, and distributors. They work closely with content creators to curate a diverse and engaging content library for Voot’s viewers.
  3. Content Creation and Production Team: This team focuses on creating original content exclusively for Voot. They collaborate with filmmakers, writers, directors, and production houses to develop and produce high-quality shows and series for the platform.
  4. Technology and Product Development Team: This team includes engineers, developers, and product managers who work on the technical aspects of the platform. They are responsible for building and maintaining Voot’s website, apps, streaming infrastructure, and other digital solutions.
  5. Marketing and Branding Team: This team handles the marketing, promotion, and branding activities for Voot. They develop marketing strategies, run advertising campaigns, and engage with the audience to increase brand awareness and user acquisition.
  6. Operations and Customer Support Team: This team ensures the smooth functioning of Voot’s operations, including content delivery, user support, and technical troubleshooting. They handle user inquiries, feedback, and complaints to provide a seamless viewing experience for the audience.

Voot – Growth

Voot is expected to continue to grow in the coming years.

The Indian OTT market is expected to continue to grow, and Voot is well-positioned to take advantage of this growth.

The company has a large library of content, a strong brand, and a successful business model.

Here are some of the factors that are likely to drive Voot’s growth in the coming years:

  • The continued growth of the Indian OTT market
  • Voot’s focus on producing high-quality original content
  • Voot’s expansion into new markets
  • Voot’s partnerships with other companies, such as Amazon Prime Video and Netflix

Voot – Business Model

Voot is a video-on-demand (OTT) streaming service owned by Viacom18.

It has a freemium business model, which means that it offers a free ad-supported version of the service, as well as a premium subscription service with ad-free viewing and access to exclusive content.

Freemium Business Model

The free version of Voot is supported by advertising. Voot sells advertising inventory to brands that want to reach its large audience of viewers.

The advertising can be displayed in a variety of ways, including pre-roll, mid-roll, and post-roll ads, as well as banner ads and sponsored content.

The premium subscription service, called Voot Select, offers ad-free viewing and access to exclusive content. Voot Select costs ₹99 per month or ₹999 per year.

Other Revenue Sources

In addition to its freemium business model, Voot also generates revenue from other sources, such as:

  • Licensing its content to other streaming services
  • Selling merchandise and other branded products
  • Producing and distributing live events

Revenue Breakdown

In 2022, Voot’s revenue sources were as follows:

  • Advertising: 60%
  • Subscriptions: 20%
  • Licensing: 10%
  • Other: 10%

Business Model Strengths

The Voot business model has several strengths, including:

  • A large library of content
  • A strong brand
  • A successful freemium business model
  • A growing market

Business Model Weaknesses

The Voot business model also has some weaknesses, including:

  • The need to compete with other OTT streaming services
  • The need to generate enough revenue from subscriptions to offset the cost of content
  • The need to keep users engaged with the free version of the service

Voot – Partnership

specific partnerships that Voot has entered into:

  • Amazon Prime Video: Voot and Amazon Prime Video have partnered to allow Amazon Prime Video subscribers to access Voot Select content. This partnership has given Voot access to Amazon Prime Video’s large subscriber base, and it has given Amazon Prime Video subscribers access to Voot Select’s premium content.
  • Netflix: Voot and Netflix have partnered to allow Netflix subscribers to access Voot Select content. This partnership has given Voot access to Netflix’s large subscriber base, and it has given Netflix subscribers access to Voot Select’s premium content.
  • UpGrad: Voot and UpGrad have partnered to offer edutainment content on Voot’s platform. This partnership has given Voot access to UpGrad’s pool of educational content, and it has given UpGrad a way to reach Voot’s large audience.
  • Vi Movies and TV: Voot and Vi Movies and TV have partnered to allow Vi Movies and TV subscribers to access Voot Select content. This partnership has given Voot access to Vi Movies and TV’s large subscriber base, and it has given Vi Movies and TV subscribers access to Voot Select’s premium content.

Voot – Future Plans

  • Ramp up content production: Voot plans to ramp up its content production in the next 12 to 14 months. This will include producing more original web series, as well as acquiring more content from third-party studios.
  • Expand into new markets: Voot plans to expand into new markets in the future. This includes countries in Southeast Asia, as well as the Middle East and North Africa.
  • Improve user experience: Voot plans to improve its user experience in the future. This will include making the platform more user-friendly, as well as adding new features.
  • Partner with other platforms: Voot plans to partner with other platforms in the future. This could include partnering with telecom operators, as well as other OTT platforms.

The freemium model indicates a shift towards a middle ground, where a part of the content is available for free with ads. Initially, Voot was a free-of-cost streaming service, but now the company has introduced subscription plans at Rs 99 per month and Rs 999 per year.

The aim of this transformation is to increase Voot’s monthly user base to 100 million. Voot has also expanded internationally, launching in the UK in 2018, and is focusing on regional content as well.

Information about Voot’s transformation

Voot – Company Highlights

  • Voot is one of the most popular OTT platforms in India.
  • It offers a wide variety of content, including TV shows, movies, web series, and originals.
  • Voot is available in multiple languages, including Hindi, English, and several regional languages.
  • Voot is a subscription-based service, but it also offers a free tier with limited content.
Highlight Date
Launched April 2016
Parent company Viacom18
Headquarters Mumbai, India
Website https://voot.com/
Number of users 150 million (2022)
Revenue ₹1,400 crore (2022)
Content library Over 100,000 hours of content in 12 languages
Originals Sacred Games, Asur, The Family Man, Gullak, Undekhi, Mithai
Sports Indian Premier League (IPL), Pro Kabaddi League (PKL), FIFA World Cup
Partnerships Disney+ Hotstar, Amazon Prime Video, Netflix

Voot – About & How It Works?

Voot is an Indian subscription video on-demand and over-the-top streaming service owned by Viacom18.

It was launched in May 2014 and offers both advertising-supported and subscription-based tiers. 

– Voot offers a wide range of content, including TV shows, movies, toons, and originals, catering to audiences with varying choices and preferences.
– It is available in multiple languages such as Hindi, English, Kannada, Gujarati, Marathi, Bengali, Tamil, and Telugu.
– The headquarters of Voot is located in Mumbai, Maharashtra, India.
– As of March 12, 2021, Voot has 1 million paying subscribers and 100 million monthly active users.
– Voot is part of Viacom18 Digital Ventures, which is one of India’s largest growing media networks.
– The platform provides access to more than 70,000 hours of content for viewers to enjoy.
– Voot also offers a free version of the streaming service called Voot Free, which provides access to a wide range of content, including TV shows, movies, news, and Voot Originals.
– If you are located outside of India and want to watch Voot, you can use a VPN (Virtual Private Network) to bypass geo-restrictions and access the service.

Voot – Logo & It’s Meaning

The logo of Voot represents the life-force and energy of its audience.

It sparks emotion, creates excitement, and cuts through the noise. 

– The logo of Voot was used from 2018 to 2023.
– There is an inverted version of the logo as well as an app icon.
– In 2022, Paramount announced that they will discontinue Voot in favor of Paramount+.
– The brand name “Voot” evolved from “Woot,” capturing the spirit of celebration and setting happiness as the premise for the brand.

Voot – Parent Company/Owner

Voot is an Indian subscription-based video-on-demand (SVOD) platform that offers a wide range of content including TV shows, movies, original series, and kids’ programming.

It was launched in March 2016 and has gained popularity among Indian viewers for its diverse content library.

The parent company and owner of Voot is Viacom 18. Viacom 18 is a joint venture between two media conglomerates – Network 18 and Viacom Inc.

Network 18 is one of India’s leading media and entertainment companies, while Viacom Inc. is a global media conglomerate based in the United States.

Viacom 18 was established in the year 2007 with the aim of creating and distributing content for Indian audiences across various platforms.

It operates several television channels in India, including Colors, MTV, Nickelodeon, and Comedy Central.

Voot serves as the digital platform for Viacom 18, allowing viewers to access their favorite shows and content online.

Under the ownership of Viacom 18, Voot has expanded its content offerings and has gained a significant user base in India.

The platform provides both free and premium subscription options, allowing users to access a wide range of content.

Voot has also ventured into producing original series and has collaborated with renowned Indian filmmakers and production houses to create exclusive content for its viewers.

Overall, Voot has established itself as a prominent player in the Indian digital entertainment space under the ownership of Viacom 18, offering a diverse range of content to cater to the preferences of Indian viewers.

Voot – Team

The team behind Voot consists of professionals from various fields who work together to ensure the smooth functioning and success of the platform.

While specific details about individual team members may not be publicly available, here are the key teams and roles typically found in a media and entertainment company like Voot:

  1. Management Team: This team consists of executives and managers who oversee the overall operations, strategy, and direction of Voot. They are responsible for making key decisions, managing partnerships, and driving the growth of the platform.
  2. Content Acquisition and Programming Team: This team is responsible for acquiring and licensing content from various production houses, studios, and distributors. They work closely with content creators to curate a diverse and engaging content library for Voot’s viewers.
  3. Content Creation and Production Team: This team focuses on creating original content exclusively for Voot. They collaborate with filmmakers, writers, directors, and production houses to develop and produce high-quality shows and series for the platform.
  4. Technology and Product Development Team: This team includes engineers, developers, and product managers who work on the technical aspects of the platform. They are responsible for building and maintaining Voot’s website, apps, streaming infrastructure, and other digital solutions.
  5. Marketing and Branding Team: This team handles the marketing, promotion, and branding activities for Voot. They develop marketing strategies, run advertising campaigns, and engage with the audience to increase brand awareness and user acquisition.
  6. Operations and Customer Support Team: This team ensures the smooth functioning of Voot’s operations, including content delivery, user support, and technical troubleshooting. They handle user inquiries, feedback, and complaints to provide a seamless viewing experience for the audience.

Voot – Growth

Voot is expected to continue to grow in the coming years. The Indian OTT market is expected to continue to grow, and Voot is well-positioned to take advantage of this growth.

The company has a large library of content, a strong brand, and a successful business model.

Here are some of the factors that are likely to drive Voot’s growth in the coming years:

  • The continued growth of the Indian OTT market
  • Voot’s focus on producing high-quality original content
  • Voot’s expansion into new markets
  • Voot’s partnerships with other companies, such as Amazon Prime Video and Netflix

Voot – Business Model

Voot is a video-on-demand (OTT) streaming service owned by Viacom18.

It has a freemium business model, which means that it offers a free ad-supported version of the service, as well as a premium subscription service with ad-free viewing and access to exclusive content.

Freemium Business Model

The free version of Voot is supported by advertising. Voot sells advertising inventory to brands that want to reach its large audience of viewers.

The advertising can be displayed in a variety of ways, including pre-roll, mid-roll, and post-roll ads, as well as banner ads and sponsored content.

The premium subscription service, called Voot Select, offers ad-free viewing and access to exclusive content.

Voot Select costs ₹99 per month or ₹999 per year.

Other Revenue Sources

In addition to its freemium business model, Voot also generates revenue from other sources, such as:

  • Licensing its content to other streaming services
  • Selling merchandise and other branded products
  • Producing and distributing live events

Revenue Breakdown

In 2022, Voot’s revenue sources were as follows:

  • Advertising: 60%
  • Subscriptions: 20%
  • Licensing: 10%
  • Other: 10%

Business Model Strengths

The Voot business model has several strengths, including:

  • A large library of content
  • A strong brand
  • A successful freemium business model
  • A growing market

Business Model Weaknesses

The Voot business model also has some weaknesses, including:

  • The need to compete with other OTT streaming services
  • The need to generate enough revenue from subscriptions to offset the cost of content
  • The need to keep users engaged with the free version of the service

Voot – Partnership

specific partnerships that Voot has entered into:

  • Amazon Prime Video: Voot and Amazon Prime Video have partnered to allow Amazon Prime Video subscribers to access Voot Select content. This partnership has given Voot access to Amazon Prime Video’s large subscriber base, and it has given Amazon Prime Video subscribers access to Voot Select’s premium content.
  • Netflix: Voot and Netflix have partnered to allow Netflix subscribers to access Voot Select content. This partnership has given Voot access to Netflix’s large subscriber base, and it has given Netflix subscribers access to Voot Select’s premium content.
  • UpGrad: Voot and UpGrad have partnered to offer edutainment content on Voot’s platform. This partnership has given Voot access to UpGrad’s pool of educational content, and it has given UpGrad a way to reach Voot’s large audience.
  • Vi Movies and TV: Voot and Vi Movies and TV have partnered to allow Vi Movies and TV subscribers to access Voot Select content. This partnership has given Voot access to Vi Movies and TV’s large subscriber base, and it has given Vi Movies and TV subscribers access to Voot Select’s premium content.

Voot – Future Plans

  • Ramp up content production: Voot plans to ramp up its content production in the next 12 to 14 months. This will include producing more original web series, as well as acquiring more content from third-party studios.
  • Expand into new markets: Voot plans to expand into new markets in the future. This includes countries in Southeast Asia, as well as the Middle East and North Africa.
  • Improve user experience: Voot plans to improve its user experience in the future. This will include making the platform more user-friendly, as well as adding new features.
  • Partner with other platforms: Voot plans to partner with other platforms in the future. This could include partnering with telecom operators, as well as other OTT platforms.